Meet Zayan Fayaz, former Head of Marketing & PR at Reethi Faru Resort in the Maldives Zayan Fayaz was Head of Marketing & PR at Reethi Faru Beach Resort in the Maldives until recently. Located
Meet Annalisa Maestri, Global Communications Manager at Dorchester Collection Annalisa has extensive experience in PR & Marketing, working in a number of luxury hotels over the past decade, including Rosewood London and Hotel Café Royal.
Influencer marketing is a major trend in the hospitality industry, with an increasing number of brands implementing these techniques in their marketing plan. In the eyes of today’s audience, positive recommendations coming from an inspiring social
A hotel’s marketing strategy is their game plan for reaching people, starting the relationship at a distance and turning them into loyal, paying customers. A marketing strategy helps determine what aspects of your business will
How do we Define a Brand? Most brands consist of a range of external attributes, including a visual identity made up of logos, colours and fonts, characteristics important for creating feelings of familiarity and affinity.