So, about display advertising… What is it? Online ads in the form of images, banners, video or audio. Where is it? Next to unrelated content on websites, apps, or social media. Do customers like it?
You’ve just finished an influencer campaign and your influencer has posted several successful Instagram pictures of your business. So, what can you do to maximise on this partnership and keep your business booming? Why you
In June 2018, Instagram reached 1 billion active monthly users worldwide, with 500 million of those logging in and interacting with content daily. This makes it a powerhouse for consumer engagement, and it is partially
In 2016, Google released an interactive infographic conceptualising the five stages of travel. These outline the five different phases that all travellers will experience whilst they are planning and experiencing a trip. It is pivotal for
Influencers are one of the most useful marketing tools available to businesses. From global reaching celebrities to micro-influencers, their reviews of your business have the potential to expose you to a completely new audience. But
Influencer marketing is the present and future of any successful marketing strategy. Gone are the days of pushy advertisements via TV, newspapers, and radios. As social media has grown so has the important role of
Meet Jérémie Lannoy – Director of Marketing & Communications at W Hotels – Industry Expert Jérémie Lannoy is the Director of Marketing and Communications for W Hotels in Bali, the flagship hotel for W Hotels in the Asia