If you want to collaborate with an Instagram influencer in order to market your hotel, it is important to understand the factors which motivate them to share your content in the first place. Whilst this
With an ever-growing realm of social media, influencer marketing has been taking the hospitality industry by storm. It is evident that the processes of planning and arranging trips have transformed, as it is not enough
In the 21st century, digital disruption (the transformation caused by emerging digital technologies) redefines modern consumer habits and creates a perfect space for the use of influencer marketing in the marketing of hotels and restaurants.
Meet Melody Siagian… Siagian is the Director of Marketing and Communications at The Trans Resort Bali, and has six years of experience in the hospitality industry. Before working at the The Trans Resort Bali, Siagian
The successful incorporation of influencers into marketing strategies is the future of digital marketing for the hospitality industry, and according to recent estimates, influencer marketing is an industry already worth billions. Moreover, around 22% of 18-34
It is a known cliché that “a picture is worth a thousand words”. Why is that though? Because pictures communicate something that words can’t. Pictures make us curious while they stimulate our minds. If you’re a hotel
Influencer marketing is growing at an unprecedented speed. It is an industry currently worth more than 10 billion dollars worldwide, with some researchers estimating that this value will have nearly doubled by 2020. While the exact