How do we Define a Brand? Most brands consist of a range of external attributes, including a visual identity made up of logos, colours and fonts, characteristics important for creating feelings of familiarity and affinity.
So, about display advertising… What is it? Online ads in the form of images, banners, video or audio. Where is it? Next to unrelated content on websites, apps, or social media. Do customers like it?
You’ve just finished an influencer campaign and your influencer has posted several successful Instagram pictures of your business. So, what can you do to maximise on this partnership and keep your business booming? Why you
In June 2018, Instagram reached 1 billion active monthly users worldwide, with 500 million of those logging in and interacting with content daily. This makes it a powerhouse for consumer engagement, and it is partially
In 2016, Google released an interactive infographic conceptualising the five stages of travel. These outline the five different phases that all travellers will experience whilst they are planning and experiencing a trip. It is pivotal for
Influencers are one of the most useful marketing tools available to businesses. From global reaching celebrities to micro-influencers, their reviews of your business have the potential to expose you to a completely new audience. But