Instagram influencers have revolutionised the world of advertisement, with many brands building their customer basis solely through influencer marketing.With this new world of advertisement comes a new set of rules that influencers must follow to
It is obvious that social media is a powerful to generate a positive word of mouth message. Now that so many people worldwide participate in online social networks, use of social media and word of
If you want to collaborate with an Instagram influencer in order to market your hotel, it is important to understand the factors which motivate them to share your content in the first place. Whilst this
With an ever-growing realm of social media, influencer marketing has been taking the hospitality industry by storm. It is evident that the processes of planning and arranging trips have transformed, as it is not enough
In the 21st century, digital disruption (the transformation caused by emerging digital technologies) redefines modern consumer habits and creates a perfect space for the use of influencer marketing in the marketing of hotels and restaurants.
Meet Melody Siagian… Siagian is the Director of Marketing and Communications at The Trans Resort Bali, and has six years of experience in the hospitality industry. Before working at the The Trans Resort Bali, Siagian
The successful incorporation of influencers into marketing strategies is the future of digital marketing for the hospitality industry, and according to recent estimates, influencer marketing is an industry already worth billions. Moreover, around 22% of 18-34