In the modern world, consumers, especially the younger generation, relate most to their fellow social media users, both friends and influencers alike. As a result, many brands and venues incorporate influencer marketing into their digital
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The world is getting smaller. It is now more accessible and familiar to everybody: it has become a ‘global village’. Global village theory has been impacting the way that businesses view their connections to
Nowadays almost everybody uses social media networks. It is known that 1 out of 5 minutes on a mobile phone is spent on Facebook and Instagram. So why not take advantage of this and promote
Meet Elisa, Journal of a Jetsetter: Elisa is currently based in Europe, living between Barcelona and London and constantly on the move. She is a prominent travel influencer, working as a content writer, photographer and
Business models worldwide demonstrate a keen awareness of the importance of strategic alliances to generate traffic and drive consumer engagement. Social media marketing alliances are just a modern extension of an age-old business technique, and,
In many ways the English idiom, ‘a picture is worth a thousand words,’ relates to influencer marketing in the 21st century. Great quality images and videos produced by influencers / content creators and posted on social
A hotel’s marketing strategy is their game plan for reaching people, starting the relationship at a distance and turning them into loyal, paying customers. A marketing strategy helps determine what aspects of your business will
The world was a very different place a decade ago. People actually liked the X Factor, men had forgotten how to cut their hair… and social media influencers didn’t exist. Given their relative novelty, many
Instagram launched their story feature in 2016. Within 18 months there were 300 million daily average users. With Instagram pulling in over a billion active users every month, and with 50% of those users following
Influencers are one of the most useful marketing tools available to businesses. From global reaching celebrities to micro-influencers, their reviews of your business have the potential to expose you to a completely new audience. But