Today, consumers’ attention is more than ever focused on our phones, laptops and online. Almost everyone living in the 21st century has succumbed to the effects of the unstoppable and universal phenomenon of social media,
Browsing Category:
Instagram
The Instagram sponsorship market and its effect on consumers is one of the most complex aspects of influencer marketing. It is still very poorly understood by many and remains the biggest reason for many Instagram
Kimpton Hotels & Restaurants are renowned for offering guests a ‘different way to stay’, making travellers feel genuinely cared for through their thoughtful services, incentives, creative get-togethers and events. Kimpton first introduced the boutique concept
It is no secret that social media has become a major tool for hotel-targeted marketing because it gives hotels/ venues the opportunity to capture the attention of any potential clients. It is also known that
How do we define ‘the hospitality industry’? Let’s say you are going on a holiday, staying at a hotel and eating at local restaurants night after night. As a customer, you and your experiences are
In a social media marketing campaign, influencers have the responsibility to give their followers an authentic voice. However, how do you find your voice and in what ways can influencers keep it authentic? Keep on
If you are immersed in the marketing world, you may have heard the term ‘micro-targeting’. What is micro-targeting? Micro-targeting is a marketing strategy that utilises consumer data along with predictive analytics in order to design
Social media is a great place to learn new things, connect with people and find inspiration. However, it is also a great tool for marketers to exploit the susceptible youth of today. This is mostly
The influencer revolution has brought about many great opportunities for small and large brands to reach their consumers. However, the rise of influencer marketing has been accompanied by a rise in ‘influencer fraud’. This has
We all know how beneficial Social Media Marketing has become over the last couple of years for the hospitality industry. Let’s have a look at some of the ways social media helps your hotel or