The Instagram sponsorship market and its effect on consumers is one of the most complex aspects of influencer marketing. It is still very poorly understood by many and remains the biggest reason for many Instagram
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Kimpton Hotels & Restaurants are renowned for offering guests a ‘different way to stay’, making travellers feel genuinely cared for through their thoughtful services, incentives, creative get-togethers and events. Kimpton first introduced the boutique concept
It is no secret that social media has become a major tool for hotel-targeted marketing because it gives hotels/ venues the opportunity to capture the attention of any potential clients. It is also known that
How do we define ‘the hospitality industry’? Let’s say you are going on a holiday, staying at a hotel and eating at local restaurants night after night. As a customer, you and your experiences are
The growing interest in influencer marketing is a direct response to recognising that the customer market is changing. In modern times, there are new and more effective ways to reach prospective audiences with the use
Building an organic following has become essential to starting a career as a successful influencer. Brands are no longer solely focusing on the number of followers to determine an influencers’ reach, but rather on the
The importance of influencer marketing is rapidly rising. Tourist boards, such as Visit California, have recognised and embraced this within the travel and tourism industry. This organisation encourages people to visit California, providing information about
If you want to collaborate with an Instagram influencer in order to market your hotel, it is important to understand the factors which motivate them to share your content in the first place. Whilst this
In the 21st century, digital disruption (the transformation caused by emerging digital technologies) redefines modern consumer habits and creates a perfect space for the use of influencer marketing in the marketing of hotels and restaurants.
In this increasingly digital age, it is no secret that social media has become a powerful tool for hotel-targeted marketing. With 97% of millennials sharing their travel snaps online, according to Business Wire, it is