Today, consumers’ attention is more than ever focused on our phones, laptops and online. Almost everyone living in the 21st century has succumbed to the effects of the unstoppable and universal phenomenon of social media,
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The importance of influencer marketing is rapidly rising. Tourist boards, such as Visit California, have recognised and embraced this within the travel and tourism industry. This organisation encourages people to visit California, providing information about
The majority of us have probably heard about the infamous disaster of 2017’s ‘Fyre’ festival – and if you haven’t, have you been living under a rock!? Although the two documentaries released on Hulu and
Meet Melody Siagian… Siagian is the Director of Marketing and Communications at The Trans Resort Bali, and has six years of experience in the hospitality industry. Before working at the The Trans Resort Bali, Siagian
Meet Elisa, Journal of a Jetsetter: Elisa is currently based in Europe, living between Barcelona and London and constantly on the move. She is a prominent travel influencer, working as a content writer, photographer and
Meet Jérémie Lannoy – Director of Marketing & Communications at W Hotels – Industry Expert Jérémie Lannoy is the Director of Marketing and Communications for W Hotels in Bali, the flagship hotel for W Hotels in the Asia
Five Top Tips for Instagram Success In order to become a successful Instagram influencer, you have to make sure that the content you create is the best it can possibly be. Not only will it