The growing interest in influencer marketing is a direct response to recognising that the customer market is changing. In modern times, there are new and more effective ways to reach prospective audiences with the use
Building an organic following has become essential to starting a career as a successful influencer. Brands are no longer solely focusing on the number of followers to determine an influencers’ reach, but rather on the
The importance of influencer marketing is rapidly rising. Tourist boards, such as Visit California, have recognised and embraced this within the travel and tourism industry. This organisation encourages people to visit California, providing information about
Social media became one of the most powerful and successful tools in the marketing industry. With 1 out of 5 minutes online being spent on Instagram or Facebook, it’s safe to say that these platforms
With the rise of social media, it is no secret that everyone craves social attention and wants their face to be on the internet. Internet users share content, read comments, take part in surveys and
The rise of social media has seen the marketing landscape shift towards a digital platform. Companies that have embraced the capabilities of online advertisement have prospered leaving behind those that haven’t. This is no different
If you want to collaborate with an Instagram influencer in order to market your hotel, it is important to understand the factors which motivate them to share your content in the first place. Whilst this
In the 21st century, digital disruption (the transformation caused by emerging digital technologies) redefines modern consumer habits and creates a perfect space for the use of influencer marketing in the marketing of hotels and restaurants.