In 2016, Google released an interactive infographic conceptualising the five stages of travel. These outline the five different phases that all travellers will experience whilst they are planning and experiencing a trip. It is pivotal for
Influencers are one of the most useful marketing tools available to businesses. From global reaching celebrities to micro-influencers, their reviews of your business have the potential to expose you to a completely new audience. But
Influencer marketing is the present and future of any successful marketing strategy. Gone are the days of pushy advertisements via TV, newspapers, and radios. As social media has grown so has the important role of
Meet Jérémie Lannoy – Director of Marketing & Communications at W Hotels – Industry Expert Jérémie Lannoy is the Director of Marketing and Communications for W Hotels in Bali, the flagship hotel for W Hotels in the Asia
Influencer Applications Once you post a listing on Swayy, it won’t take long for the applications to start rolling in. The question is, how should you choose which applications to approve and which to reject?
Marketing to millennials is the new hot topic for every travel and hotel business. As of yet, it may seem impossible to tell whether it’s worth the effort to cater to this new, digitally-fluent generation. Young
What Unilever, Diageo, Samsung and eBay all have in common: transparent, honest influencer marketing Swayy congratulates all four of these companies on their commitment to combat fraud within the digital marketing sector. The principles of
Direct Bookings for Hotels You would think that with such easy access to the internet advertising a hotel would have become simpler. Instead, marketing managers are still faced with competition, especially from Online Travel Agencies (OTAs). The