Why is social media so important?
Technology, or rather social media, has changed the way travel is influenced. Hotels looking to increase their online visibility and engage customers have adopted social media as a marketing channel. The effectiveness of hotel marketing depends on their presence on the right social media platforms. The channels on which their customers are most present are the platforms which will show the best results.
Many of our decisions related to travelling are influenced by someone in our social network. Today, most millennials are social media users who like to share their travel experiences online (Source: Forbes contributor).
Some of the most popular social media channels are Facebook, Twitter, Youtube, Pinterest, Snapchat and Instagram. Each social network has different features and usage. It is in the best interest of hotels to connect with their online customers and the online travel community. By using social media, hotels gain a better understanding of different demographics they can cater to while staying up to date on the current trends. They also take huge advantage of an opportunity to build a positive online image and connect with audiences in real time.
Are social media and influencer marketing the same thing?
Influencer Marketing is a by-product of social media. Social media has laid the groundwork for people who are passionate in their fields to rise above others and garner a popularity status. A clear winner for hotels is Instagram.
Instagram, a photo sharing app, has grabbed the attention of many hotels. It offers an innovative way to market the value of venues and amenities. Check out our blog on ‘Hotel Instagram Pics that can cause your popularity to soar’ .
In short, it’s the frequent travellers or travel Influencers that are in demand. They have the skills to provide an interesting element to the otherwise monotonous tourist snaps found in brochures. We at Swayy hope to empower hotels by connecting them to a database of Influencers. We ensure a smooth and stress free collaboration experience.
To get on board with us you can sign up or contact us directly to launch your Influencer marketing campaign at +442038088385.