Influencer marketing is a major trend in the hospitality industry, with an increasing number of brands implementing these techniques in their marketing plan. In the eyes of today’s audience, positive recommendations coming from an inspiring social
A hotel’s marketing strategy is their game plan for reaching people, starting the relationship at a distance and turning them into loyal, paying customers. A marketing strategy helps determine what aspects of your business will
How do we Define a Brand? Most brands consist of a range of external attributes, including a visual identity made up of logos, colours and fonts, characteristics important for creating feelings of familiarity and affinity.
So, about display advertising… What is it? Online ads in the form of images, banners, video or audio. Where is it? Next to unrelated content on websites, apps, or social media. Do customers like it?
You’ve just finished an influencer campaign and your influencer has posted several successful Instagram pictures of your business. So, what can you do to maximise on this partnership and keep your business booming? Why you