When applying to a listing it can often seem difficult to stand out from the crowd. In order to help you get that extra edge over your competition, Swayy has come up with ten top tips for making a winning influencer application:
1. Emphasize flexibility as much as possible.
When making an influencer application it is often just about getting the basics right that make all the difference. Make sure, for example, that you are as flexible on dates and requirements as possible. The more available you are, the more likely it is that you will be able to match the requirements of a listing. Starting and maintaining an impressive resume of influencer posts begins with something as simple as maximising your time.
2. Wherever you can, over-deliver. Be professional, and demonstrate how you align with the venue’s brand values.
In order to make your application easy to single-out, offer something unique that makes sure you stand out from the crowd. Often this can be something that you have already established or can easily branch out into. Offering a promotional video, for example, broadens what you offer beyond a single image. An influencer application with extra offers demonstrates a willingness to go above and beyond. Keep in mind that most listings will see many applications and will have to quickly sift through potential matches; make their job easier by providing a unique advantage which puts you ahead of the crowd.
3. Maintain a professional standard in every influencer application.
The services you offer to hotels and hospitality businesses have to be of a professional quality if you want to book any listings. This means that in terms of both content quality and demeanour you should aim to be as professional as possible. Whether it is something as simple as politeness, authenticity, or promptness, all these characteristics can show how you put time and effort into what you do.
4. Follow-up (politely!) regularly (without being a nuisance).
Since influencers often face a lot of competition during the application process, follow-up provides a key area in which you can gain an advantage. Influencers can easily demonstrate their commitment to representing a brand or venue by following-up on their application. This automatically puts your name at the top of the list.
5. Keep up-to-date on your profile.
This sounds simple, but make sure to fully fill out your profile information. This gives any businesses interested in you a much clearer idea of what you can offer them. Keeping on top of your profile means including things even if they are not specifically deemed mandatory. For example, you can make quick decisions easy for hotels viewing your profile by providing all the details of previous collaborations with previous brands and venues. If you want to make successful applications more often, include everything materially relevant to a listing. Whether it is audience demographics or blog metrics, it will probably prove useful.
6. Double check every listing.
Make sure to read listings carefully. Keep in mind that most potential questions will likely be answered in the listing itself. For example, people commonly ask whether or not extra guests can be brought to the venue, even though things like this are almost always specified by the hotel listing. Make sure not to unnecessarily waste effort on behalf of either party, especially on questions as simple as travel arrangements. This is, after all, time which could instead be used looking at your profile.
7. Brand values: research and proactivity.
In order for any influencer collaboration to be successful, the values of the individual and the venue should be closely aligned. Make sure to research what a brand stands for. Message the property explaining how you would be able to embody those values. This shows both initiative and understanding; go the extra mile to show that you are dedicated to high quality content and care about its reception. The best influencer application will be one that matches the tone of the venue or brand.
8. Be responsive.
Check back regularly on any applications you have made and don’t miss opportunities simply because you haven’t kept track of pending listings. Wherever possible, demonstrate a willingness to quickly and effectively reply to any queries. Again, you should try to waste as little time as possible, and make sure that each response counts.
9. Check your most recent posts.
Influencers should double-check their most recent posts on social media. These should be both high quality and travel focused. Not only does this mean that any hotels looking to commission you will see this first, but it also helps in carving out a niche aesthetic.
The photos at the top of your page will be the first arrival point of anyone looking at your profile. As a potential candidate for an influencer campaign, it’s up to you to make it count.
10. Do NOT risk being found with fake followers.
Lastly, make sure that your followers are both genuinely human and properly engaged. Yes, we check, not only before you apply to Swayy but our system reviews this on an ongoing basis. Only offering a venue a high number of followers doesn’t do much for their business. What people are really looking for is an audience which has already demonstrated an interest in your niche. These people are far more likely to engage with any content you produce.
These tips will not only help you make the best influencer application possible, but can also be applied more generally to every campaign! Becoming a successful influencer takes a lot of time and effort, but it is definitely worth the work.
By Angharad Miller