In this increasingly digital age, it is no secret that social media has become a powerful tool for hotel-targeted marketing. With 97% of millennials sharing their travel snaps online, according to Business Wire, it is clear that social media has taken over the way we plan, book and experience our journeys.
Some of the most popular social media channels are Facebook, Twitter, Instagram, Snapchat, YouTube and Pinterest. All of these networks have different features that allow us to connect with our followers.
Why should leisure businesses and specifically hotels use Instagram?
Because it gives them the opportunity to connect with their existing customers, increase brand awareness and increase direct booking sales. Instagram has over 800 million active users and it is commonly used by teenagers and young adults because it is personal, simple to use, popular and most importantly, free.
One of the most important features of Instagram is the hashtags. The skilful use of hashtags is one of the easiest and quickest solutions to growing your social media presence. Recently, it has become possible to look for and explore hashtags on a separate “tags” section on the search page. All you have to do is think of a certain topic, such as “instagram influencers”, and you will see all of the posts about it.
If you are just starting to use hashtags, there are a few things to keep in mind. For example:
1. There is a limit of 30 per post.
2. You can’t use symbols (%, &, *) but you can use numbers.
3. You can only tag your photos or videos, not other people’s.
4. Most importantly, remember that your profile has to be public in order to be visible to people and on the tags page.
It’s important, whether you’re an influencer or work in hotel marketing, to keep these pointers in mind.
Be creative but keep it relevant
The first thing you need to do if you’re starting to use hashtags is to find the ones relevant to you and your business. You can begin by using the most common ones or the ones which are popular. However, because these hashtags are too competitive, and everybody uses them frequently, using them might make your post go unseen. As you refresh the tags page, you can see more and more new posts coming in, making the older ones invisible.
To make sure this does not happen to you, try thinking of something unique, or at least find less commonly used by other Instagrammers. For example, instead of putting #influencers, try to include #travelinfluencer or #marketinginfluencer. Keeping your list of options short might bring you more visits on the profile page.
If you’re undecided or confused about where to place your hashtags, you can try putting them in your caption box. However, be aware that overcluttering your post with hashtags might make your post hard to read or follow. If you are putting them in your caption, try leaving a couple of lines of space before adding your hashtags. This way, it is easier for people to read your caption without focusing too much on them. We’ve written a post on how to write a brilliant Instagram caption elsewhere on our blog, check it out!
On the other hand, another common place where users share their hashtags is in the comments section. By doing this, you can delete the comment whenever you feel like you’ve achieved your target. (e.g. more likes or more followers)
After managing to gain a solid following, you can begin to think of your own hashtags. Be creative! Having your own hashtag will make you stand out from the crowd. Try to use something short and catchy, so it makes it simpler for your followers to remember. For example, our Swayy Instagram page (@swayy.me) has its own tag #swayyinfluencer included in every post so that our followers can easily access all of our content by using it.
Trends in social media come and go. We need to keep ourselves updated at all times to make sure we don’t miss out on anything important. Hashtag trends change constantly and if we want our posts to stay relevant, we have to adapt to them. Always remember to check what is new and what users don’t use anymore.
Sign up to Swayy today, or read more about influencer marketing and what it can offer you here!
By Lorena Blaga